Obama Delivers Weekly Democratic Address VIA Online Video
November 17, 2008If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
In a previous post I mention Obama, McCain, Tina Fey, SNL and Sarah Palin contributing to the advent of online video going COMPLETELY MAINSTREAM.
Well, on Saturday, President elect Barak Obama took the Democratic Party’s weekly radio address to online video. The video has been posted on the incoming administration’s Web site: www.change.gov as well as on Youtube.
The president-elect plans to continue to distribute the address via radio and online video when he is in the White House.
Why online video?
The transition office says it’s one way he can communicate directly with the American people and make the White House and political process more transparent…
If the importance of being authentic and transparent is important to the soon to be president of the USA, shouldn’t it be a key tool when developing your personal brand? With the online video one can tend to feel a bit more exposed or vulnerable, but there really is no substitute.Video is a chance for you to connect to your audience in an effective, powerful and super quick way.
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Google Adds Video Chat To G-MAIL
November 14, 2008Earlier this year a Cisco Systems report stated that 90% of All Traffic in 2012 would Be Video, including Video on Demand, Peer 2 Peer and Internet video (Youtube etc).
This week Google did it’s part to make the prediction even more of a reality. On Tuesday Google added online video and voice chat to its free Web-based email service. Gmail users with webcams can now talk to friends or family on video screens accessed directly through online mailbox pages by installing software plug-ins.
One post stated: Compared to Yahoo and Hotmail, Gmail users tend to be young, have a high income, and be early adopters of technology. 54% of users are between 18 and 34, while 18% have an average annual household income between $100,000 and $149,999 (compared to 15% for Hotmail and 13% for Yahoo Mail). Another stat, probably related to the young age of GMail users: they’re more likely to be Facebook users than those on the other services.
For those of us using SKYPE or iChat, video chatting is no big deal… BUT video chatting thru email? Hmmm…That’s something to look into…
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Your Viewers ARE Out There, GO GET THEM!
November 12, 2008My dear friend Jeff Hall from Brentwood Media Group has frequently asked me if people are actually watching video online. Jeff is a publisher with 5 community magazines that serve the wealthiest areas of Los Angeles. His demo skews older. Well I can now officially thank Barack Obama, John McCain, Tina Fey, Saturday Night Live, and, Sarah Palin for the advent of online video going TRULY mainstream!
Most of you must have figured out by now that the number of viewers of online video has skyrocketed and while the early adopters of online video were assumed young males 18-35 with a reputation for viewing UGT (user generated trash… ;), I came across a great little post that stated how the number of older web users who view online video streams is on the increase. As a matter of fact, an Ipsos MediaCT’s Motion study, revealed the percentage of adults up to the age of 54 who have streamed videos online has risen from 49 per cent to 60 per cent since December 2007. Adam Wright, director at Ipsos MediaCT, said: “It appears the prevalence of streaming video online among younger males may be approaching a ceiling today, whereas the other demographic groups are driving audience growth.”
That’s great news for Jeff and great news for many of you too.
Good Luck and Good Video…
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keep looking »
