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Anyone who has ever worked with me, knows how much I stress the CTA for any video marketing campaign. Without it, all the hard work you put into your marketing efforts, go to waste. BUMMER.

Ever see the lower third ads that run on the the bottom of some videos? Most of them come from advertisers of products that are closely related to the video theme or at least video TAGS. Until last month, only certain partners and non-profit organizations could use this marketing feature. Now, Youtube now offers overlays to drive traffic to off-YouTube web pages for ANYONE.

Adding a Call-to-Action overlay to your video is easy.

First, run a campaign to promote your video on YouTube.

 

Next, go to the Video Details page under My Videos and fill out the fields in the section marked “Call-to-Action overlay.”

Finally, include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video.

Of course you can check your click thru results in the awesome YouTube Insight Tool. 

Do you see the HUGE potential for this new feature? Go try it!