Welcome back!

The HOT news from Youtube/Google last week was the new self-serve advertising platform offered at https://ads.youtube.com/

So what’s going on? You can now promote your videos on Youtube in a similar way as the Google Adwords campaigns.

You’ll be promoting a video that’s already hosted on YouTube. This is a great opportunity for producers and marketers, just keep in mind, it is designed to drive video views first, site traffic second. So take advantage of being able to promote your BRAND and CONTENT and make sure your video is optimized to drive desired results. 

If you don’t have an optimized PROFILE (Channel) on youtube yet, you’ll want to do that as well. 

You can tag videos with keywords and phrases, relevant to the video. Undoubtedly there will be abusers of this.  Take heed, Youtube is owned by Google and relevance MATTERS. 

Ads run on a cost-per-click basis. If you’ve ever done a PPC campaign before, you’ll find this easy  but if you’ve never done a campaign, you might want to get some pro advice your first round.

Simon Leung is an Adword MASTER. Get everything from free tips to full service solutions at his site.

Here’s the official video from youtube. The internet marketing party is about to get STARTED on Youtube! Enjoy.