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Wassup 2008

We’ve all heard the sayings. What Goes Around, Comes Around. Nothing new under the sun. Yet everyday there are talented people creating new promotions that are familiar…with a twist.

Last year the Wassup video from Charles Stone III, the director of the original “Wassup” commercial did just that. In about 9 days he and a group of 50 volunteers put it together. Total cost was around $6500 out of his own pocket.

Ok. So you’re wondering why the heck, I’m pointing something like this out. After all, NOT EVERYONE can call in favors from Hollywood producers and make movie magic!

My question is: Why not? Forget the Hollywood part and ask yourself if you’ve ever thought about recycling something you’ve done before to make it more topical? Maybe, you’ve done a presentation or e-book, that you could you turn that into a series of videos or podcasts? It may seem like old news but you have a whole new audience on video share sites.

Maybe you’ve thought about going out on a limb and making something FABULOUS, unique, OUTRAGEOUS. What’s stopping you? EVERYONE has SOME resources. Don’t make excuses. Find ways to use and share the resources that you have and make it happen.

Video is HOT in 09…go make some.