• Web publishers can create a customized Informer, or cluster of multiple video news, to feature on their site – choosing from a variety of topics to tailor the content to their audience. Publishers can customize the appearance of the Informer to fit with the look and feel of their site, choosing fonts, text size, colors, etc. 
• To offer a broader selection of video content, publishers can select multiple categories from the list of 18 categories including auto, celebrity/entertainment, news and politics, comedy, music and sports. 

• Publishers can customize basic aspects of the visual appearance—from dimensions to quantity of videos shown—to achieve the best possible performance.
• Publishers can preview the layout to see a sample of how the Informer will appear on the site once it goes live.  
• A Web publisher can use Clipta’s Partner Network to promote video content by submitting news to Video Informer. The video content is distributed on partner sites to their Informers based on relevance. When site visitors click an Informer video, they are driven back to the original source – driving new traffic for publishers.
• Wordpress publishers can seamlessly upload video content straight from their site to the partner network via the Informer plug-in. If the plug-in detects a video on the site, it automatically pulls the title, description and link from the original post but lets the publisher select the topic category and still-frame image.
• Clipta uses a backend algorithm that distributes video news across the network and provides publishers with an easy way to determine the success of their Informers by monitoring its traffic. Publishers with Informers on their sites are guaranteed to receive a targeted visitor for every visitor they send to the sites in the network. While in private beta Video Informer distributed an estimated 3.5 million video informers per day within the partner network. 
• With Video Informer, Clipta can analyze consumer behavior and the video content that is being watched. Clipta explores publisher sites with video content and surrounding context in its partner network to learn more about the destinations that people frequent for video content and learn general video search practices among consumers to improve Clipta’s video search results.

Remember how popular webrings used to be? Various sites, joined together in a circular structure that generated traffic for each other. Well they’re still considered a form of Search Engine Optimization and Clipta.com is operating on this very principle; offering an easy to use way to drive traffic to theme related websites or blogs. I’m looking forward to tracking the success of the Video Informer. If you use video in your blog regularly, you should look into Clipta.com

Related articles by Zemanta

• 8 First Step SEO Tips for Bloggers (problogger.net)

ShareThis

Today when folks go see that video, they just may be offered this one too:

Numa Numa Guy with Gecko

GEICO’s creative team at The Martin Agency were surfing some of the ‘most viewed’ videos when they came up with a series of viral video parodies to “blend videos loved my millions with GEICO icons, also loved by millions?” GEICO’s media agency, Horizon Media in New York, worked with the video sharing sites to create the ‘first ever of it’s kind’ media plan to figure out how to make them show up alongside their ‘superstar’ video counterparts.

“This is an exciting experiment for GEICO and a radical departure from our traditional media placements and strong ‘call to action’ messages,” said Ted Ward, VP of Marketing for GEICO. “The gecko and some of our other icons have a passionate fan base and we think people will appreciate the ‘surprise’ of seeing them pop up in unexpected places. No call to action, no website address or 1-800 number, just a bit of entertainment courtesy of GEICO.”

“The aim was to launch a video campaign in the most organic of ways and deliver on both efficiency and effectiveness. As a result, we have implemented a campaign that incorporates online grassroots outreach, search engine & site optimization, creator relationships, and extremely natural first-to-market paid inclusions & integrations.” - Taylor Valentine; Director, Strategic Services; Horizon Media.

STATS
As of March 23, 2009
Uploaded March 23, 209
Views: 158

I am always so excited to see companies pushing the limits of technology and creativity. Some positively GENIUS campaigns have used viral video inspiration with great success. Remember First Round Capital? GEICO plans to unveil several new video parodies during the next month. Let’s see how they do.

Related articles by Zemanta

• The Hardships Of Viral Marketing (steven-sanders.com)

ShareThis