Inspiration from Kids at Play

The other day my kids and I were out and they were climbing what I thought was an ordinary tree. What I learned from careful observation of their play, was that this was not just a tree but a pirate ship! Nobel knights had taken the ship in order to rescue a princess- Hey, I bet you didn’t even know pirates were around during the Middle ages

I was so tickled by their creativity. It made me think about my business and why I started it. I’d worked in a corporate environment and left so I could work with PEOPLE and inspire them to infuse creative marketing strategies into their businesses and projects!

Look, I’m a geek. I’ll admit it. I’ve always been the type of gal who’d much rather spend a couple of grand at the Apple store than at Tiffany’s. SEO+Insight+Seeding+Social Networking…Sheez, I’m too geeky, even for myself! 

At first technology was just a means to deliver creative content and metrics were a just a way to prove that the internet was a viable space to spend dollars. Now it seems the more I know, the more obsessed I become with the online “FORMULA.” I have however, noticed that when money and time are tight, it can be easy to lean on numbers and actually FEAR being creative . People seem to want to copycat a working formula so much that creativity is squashed. YIKES!!! I’m not saying we should throw the online media formula out the window, but life is supposed to be LIVED and ENJOYED. Creativity infuses life into business. 

A million years ago, my company sent me to the Broadcast Design Association’s conference, where I had the pleasure of hearing Kevin Carroll aka “The Katalyst,” speak. His whole philosophy regarding inspiring some of the coolest and most successful brands on the planet was to infuse PLAY into the corporate culture. We can all get TOTALLY stressed out and forget how important it is to dream, play, create and celebrate.

My kids inspired me with their ability to make due with what they had, play all roles, share, fall, get up and laugh like crazy. That’s how I want to live my life and run my business.

In terms of how this applies to videos? Sheesh. Watch what people are watching. Get inspired . Be bold. If you have a video camera and an internet connection— shoot something! I have to give a shout out to my clients Sarah Newton and Lisa Warner. These ladies are amazing and have chosen to take on some pretty intense subjects. They are in the process of creating what I think will be some awesome media for their business and are having a ball! Don’t wait for the economic climate to change before you start to have fun doing what you do. Life is too short for that!

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