“Video snacking” describes the online trend of millions of surfers who are are in the habit of consuming snippets of video on a computer or other small screen.

A couple of months ago, I wrote a post based on the Nielsen Online Video Cenus highlighting online video viewership during work hours. (65% of viewers stream between 9am-5pm!) Recently, an article in the New York Times stated that lunchtime has become the new prime time. (I highly recommend you read the article, as it discusses video viewing trends in the workplace that are pretty remarkable.)

There are some huge numbers in online video. Big media companies have taken notice and have already created programming to capture the noontime audience.

Here are some video reporting stats published by comScore for November 2008

The audience is big and hungry. Is there a way you can start producing your own video snack show?

ShareThis

In October 2008, a study revealed:
- 65 percent of online video viewers stream content between 9am - 5pm Monday through Friday.
- Over 5.5 million videos were streamed from the Youtube and Yahoo (the only 2 listed in the top 10 that allow UGC)
- Overall time per viewer increased by 10 percent

Now unless high school kids are being given time to watch video during school hours, it looks like the viewers watching during work hours aren’t just teens looking for Lucas Cruikshank (Fred) and music videos. Given this information, I thought I might ask how some of you intend to adjust your schedule to accommodate your audience?

Here are a couple of ideas:

Use the free YouTube Insight tool to view statistics about your videos. Check out how often your videos are viewed in different geographic regions and how popular they are relative to all videos in that market over a given period of time. You can also see how long it takes for a video to become popular, and what happens to video views as popularity peaks. From this info, create an upload schedule.

Chose a day and time to make regular vlog posts and stick to it if you can. Soon your viewers will know when you post new videos, look forward to them and hopefully pass them on. Do not underestimate how powerful this step can be.

Integrate Email, Blogging and Social Networking to broadcast your new video post and generate buzz.

This year video will be HOT. I hope to see you in the game.

Happy Video =)

ShareThis

Fritz Grobe and Stephen Voltz, the mad scientists behind EepyBird, will be releasing their new Extreme Sticky Note Experiments on ABC Family. The the new 90 second Sticky Note Experiments video will play during the premiere of “Samurai Girl,” 8pm to 10pm, a new miniseries starring Jamie Chung and Brendan Fehr, who make cameo appearances.

“The Extreme Sticky Note Experiments” is sponsored by ABC Family, Office Max, and Coca-Cola. The sticky notes were provided by 3M, who gave EepyBird over 4 million Post-it notes for their experiments.

What can we learn from EepyBird? Everyday objects can do extraordinary things. Everyday people can do extraordinary things. YOU can do extraordinary things. Open yourself up to creativity. EepyBird videos have been viewed over 40 million times online, and they have won two Webby Awards and been nominated for two Emmy Awards. Could your business use that kind of publicity?

Just something to think about…

ShareThis