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	<title>Media Mojito &#187; online video</title>
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	<link>http://www.mediamojito.com</link>
	<description>Online Video, Social Media and Branding Tips and Observations For Increased Sales and Credibility.</description>
	<pubDate>Wed, 15 Jul 2009 02:02:36 +0000</pubDate>
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		<copyright>&#xA9;Angel Aviles-McClinton </copyright>
		<itunes:new-feed-url>http://www.mediamojito.com/?feed=podcast</itunes:new-feed-url>
		<managingEditor>angel@mediamojito.com (Angel Aviles-McClinton)</managingEditor>
		<webMaster>angel@mediamojito.com(Angel Aviles-McClinton)</webMaster>
		<category></category>
		<ttl>1440</ttl>
		<itunes:keywords>online video, viral marketing, new media, youtube videos</itunes:keywords>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Media Mojito:
Online Media Expert Advice and Observations</itunes:summary>
		<itunes:author>Angel Aviles-McClinton</itunes:author>
		<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
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<itunes:category text="TV &amp; Film"/>
<itunes:category text="Technology">
  <itunes:category text="Tech News"/>
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		<itunes:owner>
			<itunes:name>Angel Aviles-McClinton</itunes:name>
			<itunes:email>angel@mediamojito.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
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			<url>http://mediamojitos.com/AM_MM.jpg</url>
			<title>Media Mojito</title>
			<link>http://www.mediamojito.com</link>
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		<item>
		<title>US State Department Uses Online Video To Bridge Cultural Gaps and Build  Community</title>
		<link>http://www.mediamojito.com/us-state-department-uses-online-video-to-bridge-cultural-gaps-and-build-community/</link>
		<comments>http://www.mediamojito.com/us-state-department-uses-online-video-to-bridge-cultural-gaps-and-build-community/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 14:29:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Inspiration]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[community building]]></category>

		<category><![CDATA[creative]]></category>

		<category><![CDATA[everyone has a story]]></category>

		<category><![CDATA[youtube videos]]></category>

		<guid isPermaLink="false">http://www.mediamojito.com/?p=139</guid>
		<description><![CDATA[
Bijoy Thangaraj, 23, a software engineer from Bangalore, created this winning entry for a contest sponsored by The US State department&#8217;s Bureau of Educational and Cultural Affairs (ECA) and co-sponsored by the Adobe Youth Voices initiative.
The aim of the contest, was to attract new members to the groundbreaking ExchangesConnect social networking site, at connect.state.gov. Since [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "US State Department Uses Online Video To Bridge Cultural Gaps and Build  Community", url: "http://www.mediamojito.com/us-state-department-uses-online-video-to-bridge-cultural-gaps-and-build-community/" });</script>]]></description>
			<content:encoded><![CDATA[<p><object width="420" height="344"><param name="movie" value="http://www.youtube.com/v/X7fyZkBJv9U&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/X7fyZkBJv9U&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="420" height="344"></embed></object><br />
Bijoy Thangaraj, 23, a software engineer from Bangalore, created this winning entry for a contest sponsored by The US State department&#8217;s Bureau of Educational and Cultural Affairs (ECA) and co-sponsored by the Adobe Youth Voices initiative.</p>
<p>The aim of the contest, was to attract new members to the groundbreaking <a rel="nofollow" href="http://connect.state.gov/"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://connect.state.gov/');">ExchangesConnect</a> social networking site, at connect.state.gov. Since its launch in October 2008, ExchangesConnect has drawn over 8,400 members from 170 countries.</p>
<p>Everyone has a story and a point of view. It&#8217;s so cool that tools are available to allow people from all over the world to express themselves creatively.</p>
<p> </p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
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<li class="zemanta-article-ul-li"><a rel="nofollow" href="http://www.huffingtonpost.com/2009/03/13/state-department-gone-wil_n_174778.html"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.huffingtonpost.com/2009/03/13/state-department-gone-wil_n_174778.html');">State Department Gone Wild (VIDEO)</a> (huffingtonpost.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.one.org/blog/2008/12/12/contest-connects-people-around-the-world/"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.one.org/blog/2008/12/12/contest-connects-people-around-the-world/');">Contest Connects People Around the World</a> (one.org)</li>
</ul>
<div class="zemanta-pixie" style="margin-top:10px;height:15px"><a href="http://reblog.zemanta.com/zemified/91506642-b2f3-4556-9583-5ab3899c99ef/" class="zemanta-pixie-a"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://reblog.zemanta.com/zemified/91506642-b2f3-4556-9583-5ab3899c99ef/');" title="Zemified by Zemanta"><img class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_b.png?x-id=91506642-b2f3-4556-9583-5ab3899c99ef" alt="Reblog this post [with Zemanta]" style="border:none;float:right" title="US State Department Uses Online Video To Bridge Cultural Gaps and Build  Community" /></a><span class="zem-script more-related"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>
<p><a href="http://sharethis.com/item?&wp=2.7.1&amp;publisher=cb30065b-9810-4209-8db7-5bbcc4a3fe42&amp;title=US+State+Department+Uses+Online+Video+To+Bridge+Cultural+Gaps+and+Build++Community&amp;url=http%3A%2F%2Fwww.mediamojito.com%2Fus-state-department-uses-online-video-to-bridge-cultural-gaps-and-build-community%2F"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://sharethis.com/item?&wp=2.7.1&amp;publisher=cb30065b-9810-4209-8db7-5bbcc4a3fe42&amp;title=US+State+Department+Uses+Online+Video+To+Bridge+Cultural+Gaps+and+Build++Community&amp;url=http%3A%2F%2Fwww.mediamojito.com%2Fus-state-department-uses-online-video-to-bridge-cultural-gaps-and-build-community%2F');">ShareThis</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>The Youtube Symphony Orchestra: The Ultimate Meetup</title>
		<link>http://www.mediamojito.com/the-youtube-symphony-orchestra-the-ultimate-meetup/</link>
		<comments>http://www.mediamojito.com/the-youtube-symphony-orchestra-the-ultimate-meetup/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 16:18:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Inspiration]]></category>

		<category><![CDATA[online video]]></category>

		<guid isPermaLink="false">http://www.mediamojito.com/?p=134</guid>
		<description><![CDATA[
Some of you may or may not now this but I used to play the cello. I&#8217;d like to apologize to anyone who lived close enough to hear me through my years of rehearsals. I&#8217;ve always loved the rich, almost melancholy sound that would emerge when a cello was played with passion. Although, I practiced [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The Youtube Symphony Orchestra: The Ultimate Meetup", url: "http://www.mediamojito.com/the-youtube-symphony-orchestra-the-ultimate-meetup/" });</script>]]></description>
			<content:encoded><![CDATA[<div class="youtube-video"><object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/hiKZD_5sS0s&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0xcc2550&amp;color2=0xe87a9f"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hiKZD_5sS0s&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0xcc2550&amp;color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="265" width="320"></embed></object></div>
<p>Some of you may or may not now this but I used to play the cello. I&#8217;d like to apologize to anyone who lived close enough to hear me through my years of rehearsals. I&#8217;ve always loved the rich, almost melancholy sound that would emerge when a cello was played with passion. Although, I practiced for hours and finally became a decent player, I never could get my cello to sound like Yo-Yo Ma&#8217;s&#8230; </p>
<p>Last year, I spared the Youtube community the torture of hearing me play BUT more than 3,000 video auditions were submitted by musicians from all over the world, for a chance to be a part of the Youtube Orchestra. The winners have been selected by voters on YouTube and the Orchestra will make its debut at Carnegie Hall on April 15. </p>
<p>This is such an exciting opportunity, not just for the musicians involved but for online media and the Arts as a whole. I&#8217;m a fan of all kinds of music. It&#8217;s nice to see classical music being supported by the community once known as the mecca of UGT (user generated trash).<br />&nbsp;<br />The <a rel="nofollow" href="http://www.youtube.com/symphony"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.youtube.com/symphony');">Youtube Symphony Channel</a> has been beautifully branded and features some of the most extraordinary talent online. Check it out on your next lunch break. =)</p>
<p class="technorati-tags"><a href="http://technorati.com/tag/youtube%20orchestra"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://technorati.com/tag/youtube%20orchestra');" rel="tag">youtube orchestra</a>, <a href="http://technorati.com/tag/online%20videos"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://technorati.com/tag/online%20videos');" rel="tag">online videos</a>, <a href="http://technorati.com/tag/music"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://technorati.com/tag/music');" rel="tag">music</a>, <a href="http://technorati.com/tag/musicians"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://technorati.com/tag/musicians');" rel="tag">musicians</a>, <a href="http://technorati.com/tag/Carnegie%20Hall"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://technorati.com/tag/Carnegie%20Hall');" rel="tag">Carnegie Hall</a></p>
<p><a href="http://sharethis.com/item?&wp=2.7.1&amp;publisher=cb30065b-9810-4209-8db7-5bbcc4a3fe42&amp;title=The+Youtube+Symphony+Orchestra%3A+The+Ultimate+Meetup&amp;url=http%3A%2F%2Fwww.mediamojito.com%2Fthe-youtube-symphony-orchestra-the-ultimate-meetup%2F"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://sharethis.com/item?&wp=2.7.1&amp;publisher=cb30065b-9810-4209-8db7-5bbcc4a3fe42&amp;title=The+Youtube+Symphony+Orchestra%3A+The+Ultimate+Meetup&amp;url=http%3A%2F%2Fwww.mediamojito.com%2Fthe-youtube-symphony-orchestra-the-ultimate-meetup%2F');">ShareThis</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Video Snacking. Providing Bite Sized Morsels For Your Clients.</title>
		<link>http://www.mediamojito.com/video-snacking-providing-bite-sized-morsels-for-your-clients/</link>
		<comments>http://www.mediamojito.com/video-snacking-providing-bite-sized-morsels-for-your-clients/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 17:27:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[audience]]></category>

		<category><![CDATA[lunchtime]]></category>

		<category><![CDATA[new media]]></category>

		<category><![CDATA[online videos]]></category>

		<category><![CDATA[prime time]]></category>

		<category><![CDATA[trends in the workplace]]></category>

		<category><![CDATA[visibililty]]></category>

		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[web strategies]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.mediamojito.com/?p=133</guid>
		<description><![CDATA[
&#8220;Video snacking&#8221; describes the online trend of millions of surfers who are are in the habit of consuming snippets of video on a computer or other small screen.
A couple of months ago, I wrote a post based on the Nielsen Online Video Cenus highlighting online video viewership during work hours. (65% of viewers stream between [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Video Snacking. Providing Bite Sized Morsels For Your Clients.", url: "http://www.mediamojito.com/video-snacking-providing-bite-sized-morsels-for-your-clients/" });</script>]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://www.flickr.com/photos/56071798@N00/3025460946"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.flickr.com/photos/56071798@N00/3025460946');"><img src="http://farm4.static.flickr.com/3280/3025460946_0a7d6e9207.jpg" alt="3025460946_0a7d6e9207 Video Snacking. Providing Bite Sized Morsels For Your Clients." height="293" width="390" title="Video Snacking. Providing Bite Sized Morsels For Your Clients." /></a></p>
<p>&#8220;Video snacking&#8221; describes the online trend of millions of surfers who are are in the habit of consuming snippets of video on a computer or other small screen.</p>
<p>A couple of months ago, I wrote a <a href="http://www.mediamojito.com/?p=117"  >post based on the Nielsen Online Video Cenus</a> highlighting online video viewership during work hours. (65% of viewers stream between 9am-5pm!) Recently, an article in the New York Times stated that lunchtime has become the new prime time. (I highly recommend you <a rel="nofollow" href="http://www.nytimes.com/2008/01/05/business/media/05video.html"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.nytimes.com/2008/01/05/business/media/05video.html');">read the article, </a>as it discusses video viewing trends in the workplace that are pretty remarkable.)</p>
<p>There are some huge numbers in online video. Big media companies have taken notice and have already created programming to capture the noontime audience.</p>
<p>Here are some video reporting stats published by comScore for November 2008</p>
<li>146 million people, watched 34% more online videos than they did in 2007.</li>
<li>The average online viewer watched 40% vs. the previous year.</li>
<li>The average duration of online video is fairly short, at 3.1 minutes per video.</li>
<p>The audience is big and hungry. Is there a way you can start producing your own video snack show?</p>
<p><a href="http://sharethis.com/item?&wp=2.7.1&amp;publisher=cb30065b-9810-4209-8db7-5bbcc4a3fe42&amp;title=Video+Snacking.+Providing+Bite+Sized+Morsels+For+Your+Clients.&amp;url=http%3A%2F%2Fwww.mediamojito.com%2Fvideo-snacking-providing-bite-sized-morsels-for-your-clients%2F"  onclick="javascript:pageTracker._trackPageview('/outbound/article/http://sharethis.com/item?&wp=2.7.1&amp;publisher=cb30065b-9810-4209-8db7-5bbcc4a3fe42&amp;title=Video+Snacking.+Providing+Bite+Sized+Morsels+For+Your+Clients.&amp;url=http%3A%2F%2Fwww.mediamojito.com%2Fvideo-snacking-providing-bite-sized-morsels-for-your-clients%2F');">ShareThis</a></p>]]></content:encoded>
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