Defense Budget: How A Free Tool From Youtube Can Save Your Business Time and Money

7Apr2009 Filed under: marketing, online video, social media Author: Angel

Welcome back!

There’s so much talk about the economy. Who to bail out. Where and how to spend the money we have. Money is a scary topic for some, even those who were on top just a few years ago…SO, if corporate marketing budgets have taken a beating, how’s the little guy to survive? Enter Social Media and the web 2.0 tools that make it an AFFORDABLE and EFFECTIVE marketing strategy. Never before have marketers had the ability to access an audience so quickly and directly. Whether it’s social networking on sites like Facebook, tweeting on Twitter or sharing videos on Youtube, ENGAGEMENT is the key.

So, how does one engage?

Well first we need to know our customer. Back in the day, I used to work for a huge market research firm and we’d do calls, take surveys, collect information, code data and provide a shiny package of stats to the client.

Today, it’s not necessary to spend that kind of time and money on market research because WE are the recipients of a gift. This gift comes to us in the form of some tools from a great defender of the entrepreneurial spirit…YOUTUBE!

Yes Youtube. I’ll be the first to say, Youtube is not THE best video share site, but they sure provide some cool tools. Known as the grand-daddy of video share sites (which is ironic since it’s not even ten years old!) It’s pretty much understood that anyone who makes a video for marketing purposes should upload to Youtube.

The market research tool from Youtube is called INSIGHT. Do you want to know the best time to upload your new videos? Would knowing the age, sex and geographical location of your viewers change your marketing strategy? Ever wonder how the heck people are finding your videos? THIS TOOL WILL HELP YOU!

Check out the video, then be sure to go to Youtube and check out the Insight on your videos.

Community Building 101 for the Bootstrapped Startup (readwriteweb.com)

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Tags: Business, Facebook, marketing, Marketing strategy, Social network service, Twitter, web 2.0, youtube

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16 Responses to “Defense Budget: How A Free Tool From Youtube Can Save Your Business Time and Money”

Tony Finbarr-Smith (3 comments.)
April 7th, 2009 at 7:37 am

Hey Angel, your posts are always awesome. Thanks so much for this - it’s somehting I look at but had not paid much thought to the stats, so thanks for making me think!

thanks,
Tony.

Tony Finbarr-Smith´s last blog post..Knowing your outcome is NOT all there is to it!
Jory Klopek
April 9th, 2009 at 12:57 am

This was a great post. It was a heavy week for social media. Did you read the posts at mashable Who’s Hiring in Social Media This Week? and copyblogger
How To Sell Using Social Media… Without Pissing Everyone Off â€” Copy..
Social Media Speeds Onboarding | Marketing Profs Daily Fix Blog
Stuart Fleming (1 comments.)
April 21st, 2009 at 11:00 pm

Thanks for sharing Angel - I had no idea YouTube had such detailed ‘watcher’ stats! Certainly something to keep an eye on and use to our advantage…
Appreciative smiles,
Stuart
Creator of the Money Mindset Mob
Enthusiastic believer in independent teens

Stuart Fleming´s last blog post..Splurger Spike: University is the home of student loans
pligg.com
April 28th, 2009 at 7:29 pm

Media Mojito- The Online Video and Social Media Marketing Blog By Angel Aviles McClinton…

Online Video Producer and Marketing Expert Angel Aviles-McClinton Shows Entrepreneurs How To Get Creative and Go Viral…
Ana, from Ars Logo (1 comments.)
May 11th, 2009 at 8:44 am

I haven’t realized that youtube provides users with such tools. Would you suggest to update the videos according to their target (”customized videos”) or to create brand new videos to serve the audience profile?
Angel (6 comments.)
May 11th, 2009 at 10:27 am

Hey Ana,
Glad to provide a little info on the tools made available for EVERYONE on Youtube and other sites =)
My rec is to leave your old videos up and make NEW videos, especially if your producing low cost online videos. Here’s why:
1) If your old vids have missed the mark, investigate how others are reaching your demo and see if you can create a campaign that uses similar strategies.
2) If you’re surprised by the demo that you HAVE hit, engage with your audience and find out why. Might be cool to find you have a whole audience of people you wouldn’t have known wanted what you have to offer…
Secret Cash Blueprint
June 2nd, 2009 at 9:25 am

I never realized youtube was even used that way. Great article!
Dance Music Producer (1 comments.)
June 6th, 2009 at 4:26 am

Great post - I’m looking into creating a showcase type video and had no idea of these features on youtube. I’ll definately be taking a look. Thanks for an enlightening post.

Great followup comments too.
online adverteren (1 comments.)
June 6th, 2009 at 2:12 pm

Insight is a great analytics tool, thanks for sharing this wonderful video explaining a few key functions or insight.

It’s clear that using this info you can connect to your targiet audience more clearly and even gain a decent profit from it.
lose 20 pounds in one month (1 comments.)
June 9th, 2009 at 8:46 pm

I agree with you totally, youtube is an awesome opportunity to advertise, the reach of video marketing is incredible and its totally free. I
Music Marketing (1 comments.)
June 21st, 2009 at 8:45 am

Great post. I totally agree - this is important in getting the most out of the marketing work that anyone does on YouTube.

Many thanks for the post - a great read and well worth a link in future posts!

Music Marketing´s last blog post..Is Your Music Accessible Enough?
Easy Video Producer (1 comments.)
June 23rd, 2009 at 3:52 pm

GREAT INFORMATIONAL VALUE ON THE YOUTUBE MARKETING,HAVE ANYONE TRIED YOUTUBE MAILER AND HAD SUCCESS WITH IT,IF SO LET ME KNOW MORE.
musik(new comment)
July 29th, 2009 at 10:38 am

I used google translate to understand, because my English so bad. I think this great article. Thank for sharing.
The Piggy Bank(new comment)
August 3rd, 2009 at 12:14 pm

You Tube is good for marketing but I would argue it has some limitations such as promtotion issues. Nice info though thanks!
Angel(new comment)
September 3rd, 2009 at 3:32 pm

You’d get no argument from me. Youtube leaves a bit to be desired on many front’s but it was first to market and remains ahead in familiarity and size.
edlerartieda(new comment)
October 29th, 2009 at 11:24 pm

youtube is one of the most popular site for watching listening musics…..