Branding and Marketing Category

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The other day my kids and I were out and they were climbing what I thought was an ordinary tree. What I learned from careful observation of their play, was that this was not just a tree but a pirate [...]

More than 27 million people have watched this a now famous viral video titled ‘Numa Numa’:
Today when folks go see that video, they just may be offered this one too:

Numa Numa Guy with Gecko
GEICO’s creative team at The Martin Agency were surfing some of the ‘most viewed’ videos when they came up with a [...]

Follow Your INSTINCT by SamsungCanadaFilms
So they didn’t EXACTLY kill the iPhone but…
What did they do?
In July, Samsung launched an online campaign to promote the Instinct.
How did they do it?
The
Follow Your INSTINCT campaign was a series of very short movies that
connected through YouTube Annotations. The result was a simple simple,
interactive commercial and one of the [...]


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  • Scary Movie
    Author: amcclinton Keywords: Added: June 25, 2009